This is part one of a two part post, published in consecutive days Walking the halls of CES in Las Vegas last week, it’s seductive to get caught up in the whole “urgent disruption and innovation” frenzy. I’ve been to CES five times and witnessed significant, business-altering change. I’ve also…

The business is changing right now — There are two conflicting narratives about the podcasting business today. The first is exploding growth, with revenues and audiences rocketing upward along with newly minted stars and breakthrough content. The other is ominous: most podcasts are no longer in production, there hasn’t been a new mega-hit in several years, while…

Every day it seems a new podcast company is staffing up and launching as “an innovator in the podcast industry.” That too was the pledge of Ozy Media in an overcrowded media space. Ozy was positioned as a new multimedia voice “to vault you ahead of the curve — and…

Podcast subscriptions are a hot topic with A LOT of speculation about what may happen. The reality is, it’s far too early to know how successful podcasts by subscription will be. The variables are considerable. Podcasts are abundant and free, thus asking people to pay doesn’t, at the outset, appear…

It’s Been A Big Week In Podcasting …

Last week’s announcement about Apple Podcasts subscriptions has everyone in the industry talking. Let’s break down what’s happening and answer some questions about what it means for listeners. Who is subscription podcasting for? There is one essential factor driving creator interest in podcast subscriptions, and it is not their audience. It’s revenue. Hang on to…

Today’s post breaks down the numbers of how many podcasts you’re actually up against. It seems everyone has a podcast. Or do they? Recently Apple Podcasts rolled over the two million podcast title mark. Extraordinary, right? Daunting, even. But the “box office” number is deceiving. 1/4th Of All Podcasts Are Out Of Business, Or More Likely, Were Never Really In It. Analyzing data from Apple Podcasts…

There is an odd notion among some in the industry that podcasts must run long, be unedited, and natural. Many say it’s part of the charm and authenticity of the medium. It is free-flowing and an antidote to our over-produced culture.I will be brief. That’s madness. The reality is attention…

A few years ago, just about anyone could launch a podcast on just about any topic and be pretty confident there were only a handful of shows on the subject. If you wanted to start a podcast about a niche topic such as knitting or poker, there were few, if…