Member-only story
Content Wisdom From Six of The GOATs (Greatest Editors of All Time)
There is an odd notion among some in the industry that podcasts must run long, be unedited, and natural. Many say it’s part of the charm and authenticity of the medium. It is free-flowing and an antidote to our over-produced culture.I will be brief. That’s madness.
The reality is attention spans are shorter, listening times are more compressed, and the stop button is used more frequently than ever.
But what about Tim Ferris he runs 90 minutes? Joe Rogan runs over two hours!
The greater failure is boring and losing a listener, or a lot of listeners
Sure, there are outliers in every business, but most podcasters just don’t have the content stamina or the hard-to-define “it” factor to go long.
There is more to the debate than simply long versus short. The greater failure is boring and losing a listener, or a lot of listeners.
This brings us to the importance of editing. Every podcaster should think about editing in terms of respecting and keeping the audience engaged and happy.
Certainly smart editing is a byproduct of our time-crunched society, but pleasing people has been in vogue for a long time before any of us were around.
