Content Wisdom From Six of The GOATs (Greatest Editors of All Time)

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There is an odd notion among some in the industry that podcasts must run long, be unedited, and natural. Many say it’s part of the charm and authenticity of the medium. It is free-flowing and an antidote to our over-produced culture.I will be brief. That’s madness.

The reality is attention spans are shorter, listening times are more compressed, and…