Previously Audio was on Nobody’s Radar — In 2020 it was on Everyone’s Radar
5 min readDec 16, 2020
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When I started Amplifi Media five years ago I met with large and small companies, who had no audio strategy. Audio? Strategy? In a digital media world, audio was an analog relic, a wooden cathedral box radio with people sitting in their living rooms listening to FDR’s fireside chats. Podcasting had some digital chops but was primarily a public radio phenomenon.