Member-only story
Why a Podcast Without a Strategy is Likely to Fail
A few years ago, just about anyone could launch a podcast on just about any topic and be pretty confident there were only a handful of shows on the subject.
If you wanted to start a podcast about a niche topic such as knitting or poker, there were few, if any. A show about entrepreneurs? Why not? Even an adequate show could build a respectable following and establish a foothold in those early podcast days.
Those days are over.
Whether niche or mainstream, merely adequate content doesn’t cut it anymore.
Today, the bar on everything in podcasting is higher. A recent look in Apple Podcasts shows forty knitting podcasts and sixty poker podcasts. Now, if you want to stake a claim, your show must be notably superior with easy to recognize HVC (High-Value Content), a pretty big megaphone to gain awareness, and a good dose of magic beans.
No matter the topic, the explosion of choice among podcasts is real and daunting. It’s not just a podcast phenomenon. Many of the topics explored on podcasts are readily available on other platforms. There are sixty YouTube Channels about knitting, crocheting, and sewing. I lost count of the poker channels. I stopped at “wow.”
In those days of yore, launching a podcast wasn’t particularly sophisticated…
