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Why Podcasts Aren’t Doing Well on Smart Speakers
Podcasts have a problem on smart speakers. In spite of compelling research from multiple sources pointing to the popularity of podcast listening on smart speakers, the actual listening data is, and pardon me for going technical here, teeny weeny. Based on consumption data from several sources, less than 1% of podcast listening occurs on smart speakers.
Why the huge disconnect when the home is the primary listening location for podcasts and two of five Americans have smart speakers in their homes?
We assembled an expert group at last week’s Broadcasters Meet Podcasters series put on by Jacobs Media during Podcast Movement, to discuss how podcasters can increase listening on smart speakers.
Our panelists were Will Mayo founder of Spoken Layer which creates briefings for large publishers including McClatchy, Tribune and Conde Nast; Brett Kinsella, President of Voicebot.Ai which produces original research and an excellent and well-followed newsletter; James Derby, Chief Strategy Officer for Federated Media which was the first radio group to produce Alexa skills; and Rachel Batish, VP of Product at Audioburst, a startup capturing audio from…
