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Why voice is much bigger than smart speakers

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When people think of voice, most think smart speakers. In fact, more people use voice on mobile phones and in cars than smart speakers.

In 2018, there were 250 billion voice searches on mobile and other voice devices and that number is growing rapidly as people learn that asking is faster than typing. Voice search and verbal commands have become far more accurate than just a few years ago when many people were disenchanted with early iterations of services like Apple’s Siri.

We sat down with the leading voice on voice, Bret Kinsella, founder and CEO of Voicebot.ai to talk about where voice is going.

Among other things, we get into how podcasts can do better on smart speakers, why radio stations need skills and how to improve voice search.

This is a pretty eye-opening graphic illustrating the number of voice devices active in the world.

Lets start with how people are using smart speakers

Sure. Media of all sorts is performing better through voice platforms on the smart speaker than anything else. There are more users and there’s more frequency of use of streaming music services. Those have absolutely been successful on the platform. Radio is actually starting to do much better. It’s moved up a…

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Steven Goldstein - Amplifi Media
Steven Goldstein - Amplifi Media

Written by Steven Goldstein - Amplifi Media

CEO Amplifi Media —We work with companies optimizing podcast strategy, content development, audience retention, and organizational design.

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